Posted by | Ray Cornelius
Mega film, television and music star, T.I. joins media, music, fashion & entertainment mogul and philanthropist, Russell Simmons in a creative partnership with greenROKS, a youth oriented entertainment company. greenROKS is a multi-media platform fusing music, story-telling and technology while developing a brave new world of cool content that drives today’s youth to be more conscious of relevant topics in the world. The partnership will launch this Spring, first, with a series including mobile gaming, music and other multimedia platforms.
This marks one of the most unique, innovative collaborations in pop and youth culture, boasting an all-star team of executives with unparalleled expertise in gaming, technology, fashion, music, television, multi-media and pop culture. The greenROKS purpose is to develop nuanced projects, including mobile, video and animation that will engage and entertain, while educating youth on relevant health, environmental, social matters and family-focused issues.
T.I. also shares his excitement about the partnership, “To be able to team up with Russell, who has been a pioneer in youth culture for decades and greenROKS in creating groundbreaking, youth focused entertainment content was a no-brainer to me. This will allow young people to exercise their creative muscles by combining storytelling, music, math and science to enhance the user experience.”
greenROKS is expected to announce several new technologies and entertainment projects for Spring 2014.
Check out a preview below:
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Photo Credit: TheBarjonGroup
