Posted by | Ray Cornelius

Cosmetic giant, MAC has revealed its new Viva Glam campaign featuring spokesmodel Rihanna and it is hot!  The 25-year-old singer is seen rocking a platinum blond scissor cut and all the bare essentials in the above photo taken by Inez van Lamsweerde and Vinoodh Matadin.

Rihanna shared the exciting news via her Instagram along with the following caption:

“#MACgirlz my new #VIVAGLAM lipstick AD CAMPAIGN is out now! Every penny you spend on my #VIVAGLAMlipstick goes to the @maccosmetics MAC AIDS Fund to support people directly affected by HIV/AIDS! To find out more go to #StayTuned (shot by: @inezvinoodh).”

Last November, we reported that Rihanna would become the new face of Viva Glam, which is also celebrating its 20th anniversary. Her partnership with the make-up label has been a lucrative one and includes three other successful collections for summer, fall, and holiday. Here is what the singer told Women’s Wear Daily  about her collaboration with the brand.

“When you think of makeup, the brand that pops into your mind — for something legit — is MAC,”  she told Women’s Wear Daily. “Whatever color you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.”

Check out the full photo below:

Rih Rih Viva Glam

Rih Rih’s MAC Viva Glam lipstick and lipgloss will be available for purchase online on January 21 and in stores on January 23.


Photo Credit: