Posted by | Cyrena Rose

Legendary boxer Muhammad Ali is now a fashion icon!

The 70-year-old has been named the new face of fashion luxury brand Louis Vuitton‘s Core Values campaign.  Also featured in this latest installment ad is his 3-year-old grandson, Curtis Muhammad Conway Jr., the son of Ali’s daughter Laila, a retired boxer, and her husband, former NFL player Curtis Conway.

Louis Vuitton, Keepall Logo Bag 

The print ads of the former world heavyweight champion and his grandson, will appear on the shelves in magazines and newspapers across 60 countries today.

The 3-time world heavy-weight boxing champion and his grandson (who is wearing a pair of over-sized boxing gloves) was photographed by Annie Leibovitz at his home in the US.

Cute grandson!  Tell us what you think!