Posted by | Ray Cornelius

Last month we reported that Beyoncé was teaming up with retail giant H&M for its summer advertising push. Part of her endorsement deal included television commercials, print ads and billboards.  Bey even chipped in and helped with the designing process.

Well, new images of her smokin’ campaign have surface on the web and Mrs. Carter is looking hotter than ever.  Check out the eye-popping photos below of PEOPLE’s “Most Beautiful Woman in the World” rocking an assortment of colorful and cool bikinis:




RC will keep you posted as more photos are sure to come. Don’t forget, the new H&M collection lands in stores May 2.  What do you think about Baddie Bey’s photos?