Posted by | Ray Cornelius 

COOGI recently celebrated the legacy of the late Notorioius B.I.G. with a relaunch at PURE Atlanta.  The iconic hip-hop brand partnered with PURE Atlanta and One Grand Gallery for “Ready 2 Die,” a new fashion line recognizing the musical contributions of Biggie Smalls.


Lil Scrappy pictured with Lizzie Pure and Willie Esco with COOGI

Lizzie Pure owner of PURE Atlanta said the collaboration was perfect for the store because of its longtime affiliation with hip-hop. “I’m a hip-hop enthusiasts and PURE has always supported the hip-hop community.  Doing this event with COOGI allowed us to be a part of the brands re-launch and I loved the idea of connecting with the art community.”


Lil Scrappy posing for the camera

“Ready 2 Die” welcomed an eclectic mix of Atlanta’s art, fashion and hip-hop community. Special guests spotted at the event included Lil Scrappy, C Bone, Love & Hip Hop’s Primadonna, celebrity stylist & art enthusiast Renaldo Nehemiah, super producer Brian Michael Cox and many more. Guests also enjoyed COOGI inspired strawberries and PURE cupcakes from Black Diamond Edibles and were
serenaded by a live brand playing various interpretations of trap music.

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Photo Credits: EnchantedPR