Posted by | Ray Cornelius

LeBron James continues to make some major moves both on and off the basketball court. According to S&A, the NBA whiz is  the expanding his entertainment empire with a new partnership with Warner Bros. Entertainment. The lucrative deal will allow his production company, SpringHill Entertainment, to produce new projects for television, film, and original digital content.  The big news was announced by Kevin Tsujihara, Chairman and CEO, Warner Bros.

“LeBron James has one of the most powerful, well-known brands in the world and we are excited to be in business with him and his partner, Maverick Carter, and SpringHill Entertainment,” said Tsujihara. “The combination of LeBron’s global media presence and Warner Bros.’ unmatched production and distribution expertise is a big win for fans everywhere. We’re excited to welcome LeBron and Maverick to the Warner Bros. family and look forward to partnering on incredible projects that will connect with consumers across a variety of platforms.”

“Connecting with my fans and telling meaningful stories have always been my passion. In everything I’ve done, from Nike commercials to Uninterrupted and Survivor’s Remorse, it’s always about connecting with people of all ages and providing unique content they can all enjoy,” said LeBron James. “And I’ve always loved movies, which makes Warner Bros. the ultimate partner to help us continue to push the envelope. I can’t wait to see what we come up with.”

SpringHill Entertainment is responsible for such projects as Disney’s Becoming series and STARZ’s Survivor’s Remorse.


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