Posted by | Ray Cornelius

BET Founder Robert L. Johnson and creator of RLJ Entertainment announced earlier today the launch of Urban Movie Channel (UMC), a new digital channel that features urban-themed movies.

“As founder of BET, I have gained a deep understanding and knowledge about the African American and urban consumer and the entertainment content that appeals to them,” said Johnson in a statement. “UMC was designed so that the African American and urban creative community could directly reach consumers in a way that removes many of the restrictions associated with the legacy content development and distribution models. As more video is consumed over broadband, we believe that we can quickly become the preeminent provider of quality urban entertainment to what has largely been an underserved, yet highly engaged audience. I am convinced that urban consumers will gravitate to the economic and entertainment value proposition of UMC and that the creative community will embrace UMC as the best way to reach their loyal fans and benefit financially from showcasing their outstanding work product.”

Urban Movie Channel will be home to thought-provoking documentaries like Dark Girls as well as live-stand up performances from featuring comedy titans Kevin Hart and Jamie Foxx. It will also feature stage play productions from playwrights David E. Talbert and more.

UMC will launch with a free trial period for subscribers through February 4, 2015, and with a suggested retail price of $4.99/month or $49.99/year thereafter, but with a special limited time introductory pricing of $2.99/month or $29.99/year to start.

Click here to check out Urban Movie Channel!


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