Posted by | Ray Cornelius
Tyra Banks is expanding her multi-million dollar beauty empire with the launch of her own cosmetic line simply titled, Tyra Beauty. The creator of America’s Next Top Model and The Tyra Banks Show announced the big news recently after weeks of teasing it on her Instagram page.
“The creation of my cosmetics experience has been years in the making,” Banks tells PEOPLE. “Do you know how good it feels to finally be able to tell the world why I attended Harvard Business School?! I truly learned how to master building and leading my own cosmetics experience.”
Tyra Beauty will consist of three collections: TYOVER is easy-to-use “in a stick” product, SMIZE is fierce product for the eyes and IT FACTORY is innovative product that will have you “werking” the hallway like a runway.
“Without makeup, I would have never been a supermodel,” says Banks. “I don’t wake up with naturally sculpted cheekbones — I paint them on! I believe makeup is the great beauty equalizer.”
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Photo Credit: PEOPLE.com
