Written by | Ray Cornelius

Wednesday evening LEXUS teamed up with noted fashion designer Waraire Boswell for a fashion extravaganza titled, Beyond The Cut.  The VIP event took place at Atlanta’s Foundry at Puritan Mill and featured a sneak peek of Boswell’s Fall Menswear Collection. Joining him as host was Emmy nominated television personality, author and fashion journalist, Lloyd Boston.

Boswell has outfitted some of the most influential players in business and professional sports, including LeBron James, Kobe Bryant, Bruno Mars, NAS, and Dwyane Wade. His styles are regularly profiled in Esquire, GQ, Vogue, Details and The Hollywood Reporter.

Group Shot

l to r: Aaron Walton, Jennifer Mathis, Waraire Boswell, Mariko Kusumoto and Ayiko Broyard

Boswell’s collection was inspired by the sleek, luxurious and powerful design of the all-new LEXUS RC F performance coupe, which boasts the most powerful V8 engine ever developed by LEXUS. Fall fashion forecasts call for form, line and the appearance of expert, yet effortless tailoring. These characteristics are embodied in Boswell’s celebrated high-end made to measure and ready to wear collections.  Beyond The Cut was also a tribute to Atlanta’s thriving LGBT community of movers and shakers. It’s a demographic that LEXUS recognizes for creating style trends and influencing pop culture.

Helmet

#OnTheRun

“Atlanta has been a really important market for LEXUS and we’ve been coming down here for a number of years celebrating the culture and the community. Tonight happens to be one of those opportunities for us to recognize the LGBT community in this market which is always vibrant and part of the LEXUS mix, says Aaron Walton of Walton Isaacson, the advertising machine behind the LEXUS brand. “We really want to celebrate this community—nationally and locally. It’s a great opportunity to thank the consumers that have supported us all these years.”

Christina Johnson

Atlanta Exes  starlet Christina Johnson

Lloyd Boston also chimed in about Atlanta’s unique sense of style and its direct connection to the LEXUS brand.  “Atlanta is known for a very specific style. A very cool, hip, urban style but it’s also real and relatable. That’s why this partnership between automotive and fashion makes sense,” says Boston. “Waraire has a very relatable way about him even though his clothes come across very sophisticated and goes from comfort to tuxedos. The good thing is that you can dress for all occasion whether you’re in a LEXUS Sport or a more formal car, it’s a great marriage. Atlanta is also known for driving in style and people aren’t afraid to show what they have here and I think that’s a winning combination.”

Check out more photos below from the red carpet and the fashion show:

Aaron Walton $hang

Aaron Walton, partner at Walton Isaacson and singer $hang

Lloyd and Wahair Boswell

Lloyd Boston and Waraire Boswell on the red carpet

Reality stars

Atlanta Exes Christina Johnson and Tameka Raymond with Bravo Fashion Queen Derek J

 3 amigos Rita Cocoa Fab

DJ Traci Steele, Derek Blanks and Dice + Rita from CocoaFab.com

Satchel 2

UPSCALE Magazines’ Satchel Jester

DJ Traci Steele

DJ Traci Steele posing in front on LEXUS RC F performance coupe

Derke J and Renee Brown

Derek J and Celebrity wardrobe sytlist Renee Brown

Gray shorts White set

Casual Wear

On the Run Gray On the Run Black

Sports Wear

Purple Rain White with Tan

Evening Wear

Red shoes

Tailored Suits

BW with Red Shoes BW suit

Red Carpet looks

BW suit with shorts

Suit + shorts combination

White with Helmet

#OnTheRun

Lloyd hosting

Lloyd Boston watching the show

DJ  Angel X

DJ Angel X spinning on the 1’s and 2’s

THigh

JUST BECUZ this is a #DopeShot

RC with Wahair Boswell

RC with Waraire Boswell

Lloyd Boston and RC

 RC with Lloyd Boston

 Photo Credits: Megan Alodie

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