Posted by | Ray Cornelius
Congratulations Solange!
The singer-songwriter and fashionista has been named the new Art Director and Creative Consultant for Puma. She shared the infomation recently via her Tumblr page along with the news of her new Brazil-inspired line titled, Girls of Blaze. “I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams,” says Solange.
According to THR, Solo will focus on Puma’s Disc sneaker and will be involved in creating ad campaigns and promotional events for the classic brand. Read her entire message below:
After years of art directing my own projects and visuals, including music videos, photo shoots, album artwork and web content among many others, I am extremely excited to announce that I am now able to apply my passion for all things design into my new roll as an Art Director for the iconic PUMA!!!
It is in my new role that I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams. I’ve had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favorite emerging artists, photographers, graphic designers to create activations that really celebrates both mine and PUMA’s approach and philosophies.
Girls of Blaze will debut in February 2014.
Photo Credit: imanicosmo.wordpress.com
