Posted by | Ray Cornelius
The NAACP announced yesterday that next year’s telecast of the 45th NAACP Image Awards will air on its new home network, TV One. The new five-year agreement includes the live broadcast of the show and red carpet arrivals.
Reportedly, the exciting news was announced jointly by NAACP National Board of Director Chairman Roslyn M. Brock and TV One Chairman and CEO/President of Radio One Alfred Liggins.
“Our new multi-faceted long-term partnership with TV One will bring expanded visibility and awareness of the NAACP and its important programs, such as the NAACP Image Awards,” said NAACP’s Brock. “TV One offers the resources and capabilities to reach audiences in today’s broad media universe, therefore advancing the message of promoting and protecting human and civil rights.”
Liggins also added:
“Today’s announcement is a game changer for TV One and our loyal viewers across the country. As we prepare to celebrate the 10th anniversary of TV One’s 2004 launch, I can think of no greater opportunity to thank this audience than by providing them with access to the preeminent awards show that showcases the incredible achievements of Black Americans and by creating an ongoing opportunity for dialogue around social justice issues on TV One.”
As part of the agreement, TV One will also provide additional promotional support on the network as well as Radio One, Reach Media, Interactive One and an aggressive multi-platform marketing.
The NAACP Image Awards previously aired on NBC and Fox. Submissions for next year are currently being accepted until Friday, November 15 at the show’s website: www.naacpimageawards.net.