Posted by | Ray Cornelius

Rihanna is “reinventing fashion competition” with her new Style Network reality series, Style to Rock.

As previously reported, the British import follows twelve designers handpicked by Rihanna, who will get a chance to create fashions for some of entertainment’s top celebrities. The hour long, 10-episode series will take viewers behind-the-scenes as contestants compete for a $100,000 cash prize, a fashion feature in Glamour  magazine and the chance to become a member of RiRi’s glam squad.

“Fashion has always played an integral part of my life and career,” Rihanna said in a statement. “I am so excited to partner with Style Network and share my creative insight with these 12 designers and give them this opportunity to showcase their work.”

In addition to Rihanna’s mentoring, the designers will receive additional guidance from her stylist Mel Ottenberg, Erin Wasson and fashion designer, Pharrell Williams.

Check out the promotional video below:

[youtube id=”pHvl2TbN5V8#t” width=”600″ height=”350″]

Styled to Rock  will premiere Tuesday, November 5 at 8:00 p.m. ET on Style.


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