Posted by | Ray Cornelius
GQ cover model and Carolina Panther Cam Newton is teaming up with Belk stores to launch a new men’s fashion line.
According to BV, Newton’s signature line of ‘fashion forward, versatile, professional apparel option for men’ will be available by fall 2013 at all Belk department stores.
While Newton is not the actual designer of the clothing, his noted sense of style is what inspired the line. “He’s not a designer but he has a very strong sense of style,” Kathryn Bufano, Belk’s president and chief merchandising officer, told WWD. “He wants to set an example for young people that looking sharp gives you more confidence.”
Cam joins a number of sports stars who have taken their passion for fashion and turned them into second careers including Amar’e Stoudemire and Jermaine O’Neal, who both launched fashion collections.
“I have a range of styles, but nothing flamboyant,” Cam told WWD. “I’m not into bow ties or suspenders, or pinks or purples. I’m more into sweater vests, clean slacks and blazers. I like preppie style sweaters. You’ll see me in a suit and tie, things on the traditional side.”
Here is a sneak peek of what shoppers can look forward to…
