Written by | Ray Cornelius

Last month, RC reported that mega-superstar Beyoncé was teaming up with Gucci and Selma Hayek for this year’s Chimes for Change fundraising event.  A new promotional video premiered today featuring Mrs. Carter “chiming” for her mother Tina Knowles and crediting Knowles as her biggest inspiration.

“My mother always sees the beauty in every human being. I think her gift is understanding and helping people get to their best selves. Her gift is finding the best qualities in every human being,”  says Carter.

Joining Beyoncé for the June 1 concert is John Legend, Iggy Azalea, Rita Ora, Timbaland and more. The Chime for Change campaign promotes women’s empowerment through health, education and justice.

Check out the video below and tell us who you would chime for:

[youtube id=”aUz0T6AkrJg” width=”600″ height=”350″]