Posted by | Ray Cornelius
Fashion icon Tom Ford is looking to conquer the beauty industry as he has with the fashion industry through his new cosmetic line, Tom Ford Beauty. The beloved designer, who was recently honored by Rihanna at this year’s amfAR Inspiration Gala, has released a new lipstick collection titled, Lips and Boys. The 50 “clutch-sized” lipsticks are named after the men—past or present—in his life and will be available at TomFord.com on November 28 at 12:01am.
“I’m as serious about the beauty side of my business as I am about women’s wear and men’s wear and every product I do. I think MAC is a $3 billion brand, and I want to take [my brand] there. We want to be one of the top five luxury brands in the world. And I think you get there by doing innovative, original things. Launching 50 shades of lipstick at once is already innovative, as is naming them after boys and making them miniature,” says Ford. “People carry teeny-tiny little bags today, and are trying to fit their iPhone, money and a key. I think the idea of a small bag is modern, and you need to be able to fit a lipstick into that small space. It seems that there’s a trend these days to miniaturize things.”
Lips and Boys features 10 shade ranges including nude browns, violets, metallics and reds and come in a variety of names such as Tomas (Ford’s nephew), Rory (Ford’s best friend), and Richard (Ford’s husband). Each miniature size lipstick retails at $32 and can be packaged in sets of any three colors in the collection. Ford told WWD, he hopes to rival cosmetic giant, MAC.
“I’ve never understood people who wanted to do something and said, ‘Oh, I’m going to do this, but I’m just going to be the second-best’. I believe that I have a point of view in beauty, and I believe we have enormous potential.”
Lips and Boys will be available in-stores beginning Dec. 26.
Click here for more information!
Photo Credits: PoshsBlackBook.com and TomFord.com
