Posted by | Cyrena Rose
Centric will be rebranded as the first TV network specifically geared to Black women!
BlackAmericWeb.com is reporting that the African American woman is an increasingly powerful, yet often overlooked consumer. With this in mind, Louis Carr (BET Networks President of Broadcast and Media Sales) along with Centric, BET‘s 24-hour music and entertainment network, has formed an exciting new partnership with Queen Latifah’s Flavor Unit Entertainment.
The partnership will bring the axed VH1 hit, Single Ladies and The Queen Latifah Show (which will air in primetime) to the network.
“No other network has embraced [Black women] with content designed specifically for her– until now,” Carr says. “Centric is the first network to deliver the programming that celebrates, inspires and addresses her unique perspective.”
The network will also air BEING, According to Him + Her, the annual Soul Train Awards, and Centric Comedy All-Stars.
“We are thrilled to be working once again with Flavor Unit Entertainment and Queen Latifah. She does it all and we are happy to have her join us as a creative force as we continue to grow Centric into a premiere destination for African-American women. We couldn’t be more excited about what’s ahead,” said Debra L. Lee, BET Networks Chairman and CEO.
Louis Carr also stated that Black Women are more than 10 million strong, and in control of 20 billion dollars in buying power!
RC fans, this union will surely be a success. What are your
Photo Credit | Vibe
