Posted by | Ray Cornelius
This January, TV One will launch CLEOtv, a new aspirational lifestyle and entertainment cable network targeting Millennial and Gen X women of color. Derived from the name Cleopatra, one of the most powerful, trendsetting, rule-breaking and iconic women in history, CLEOtv will offer quality content that defies negative and cultural stereotypes of today’s modern women. The network promises a unique and diverse lineup of short and long-form programming that reflects the multifaceted interests of this generation. With a bold, fearless and fresh take, CLEOtv gives multicultural young women a destination for content centered around travel, home design, relationships, finances, cooking, talk shows, movies, docu-series, sitcoms and much more.
“We’re at a pivotal moment in history where women are making a huge impact in our society and culture, especially women of color,” said Michelle Rice, TV One’s General Manager, who was responsible for shepherding the development of the new network. “CLEO TV will offer a diverse mix of lifestyle and entertainment content through the unique lens of Millennial and young Gen X women of color, an audience segment currently underserved. CLEO TV will leverage the comprehensive media platform of our parent company Urban One, Inc. which includes digital, television and radio divisions that will each play an integral role in bringing this new network to the marketplace. We appreciate the support of our inaugural launch partner Comcast, as well as CURLS Beauty Brands for this tremendous opportunity to elevate new voices in our industry.”
CLEOtv’s acquired, scripted digital series offerings include Everything I Did Wrong in My 20’s, which tracks the journey of 35-year-old Stephanie who’s in search of happiness and determined to learn from the mistakes of her past. The Unwritten Rules is a hilarious series based on the book “40 Hours and an Unwritten Rule” that chronicles young, opinionated Racey as she arrives at her new job only to discover she is the sole Black employee. Additional programs include popular web series that reflect the dynamic experiences of Black millennials, from adulthood drama to dating struggles.
“The best part about CLEO TV is that program formats will be both a mixture of old and new school, and viewers will find shows that have a modern twist,” said Robyn Green Arrington, TV One’s Vice President of Original Programming and Production. “CLEO TV will bring to the forefront short-form and acquired programs that have only been in the digital space, which will give them more broad exposure and attract a new generation of viewers to the network. It will provide lifestyle, empowerment and entertainment lineups that mothers and daughters can watch together.”
In addition to its original programs and acquired series, CLEOtv’s programming slate will include daily talk show Sister Circle Live and syndicated sitcoms that appeal to young women of color such as Girlfriends and Eve. CLEO TV will also feature some of TV One’s breakout original movies, such as Bobbi Kristina, Jean of the Joneses and Love Under New Management: The Miki Howard Story.
CONGRATS TV ONE and hello there CLEOtv!
Photo Credits: TV One