Posted by | Ray Cornelius
Congratulations to BET! The network announced on Monday that it has acquired Soul Train including the coveted “Soul Train Awards” and any future projects associated with the iconic brand.
According to the press release, the network purchased Soul Train from InterMedia Partners and The Yucaipa Companies and hopes the transaction will serve to further strengthen the BET’s investment in content and their leadership in music-related content. With this new ownership, the network has rights to over 1,100 television episodes and 40 television specials, which is considered one of the largest libraries of African-American, music-oriented in the world.
“BET Networks is honored to have acquired a brand with such a rich history and unique content that is forever relevant to all segments of our audience,” commented Richard Gay, Executive Vice President, Strategy and Operations at BET Networks. “With a Broadway play and a concert tour as examples of opportunities in the works, we look forward to finding engaging and smart ways to grow the brand while preserving its heritage and legacy in music, dance and fashion.”
Stay tuned…
Photo Credit: SoulTrain.com