Posted by | Ray Cornelius
Grammy nominated singer and “Selma” actress Ledisi made her first appearance on Good Morning America Tuesday as Design Essentials® Natural first Beauty Ambassador. With locs recently shining in the spotlight on actress Zendaya as she walked the red carpet at the most recent Academy Awards, interest in the regal style has skyrocketed among mainstream audiences as well as the natural hair community. Ledisi’s relatable song lyrics and transparency regarding life lessons along with her status as a natural hair icon, has resulted in legions of admiring fans who love her music and style.
“I’ve been expressing my joy for the products for four years! Women come to me to find out what’s real and I’ve been sharing how great Design Essentials® Natural is with my friends and fans on Instagram and Twitter,” says Ledisi of the partnership. To kick off the partnership, Ledisi flew to Atlanta for a photo shoot with celebrity photographer Allen Cooley, where her locs were arranged in an array of styles, using her and her stylist Michelle London’s favorite Design Essentials® Natural products.
The new campaign, Design Essentials® Natural presents DE Heart Ledisi, coincides with Ledisi’s current nationwide “Intimate Truth” tour and features collaborations in multiple locations that bring fans up close and personal with Ledisi and her beauty must-haves.
To view a complete list of Ledisi‘s tour dates and the accompanying Design Essentials® Natural Mobile Salon stops, along with details on Ledisi‘s favorite Design Essentials® products and to access the DE Heart LedisiLookbook, click HERE!
Check out her GMA performance below:
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