Written by | Ray Cornelius
Hip-Hop diva Nicki Minaj is now the new face of Mona Scott-Young’s Moscato wine beverage, Myx Fusions. The partnership was announced yesterday along with an ad featuring three different images of Minaj blowing kisses above the tag line, ‘The Perfect Minaj.’
According to Scott-Young, having Minaj on board is ground breaking for the wine industry. “The collaboration between Nicki Minaj and Myx Fusions is a game changer,” said Young, part owner and Chief Marketing Officer for the brand. “Nicki is an innovative trendsetter and has the ability to energize the masses. She embodies everything that Myx Fusions represents – style, spontaneity and the desire to push the envelope and inspire change. Both brands are perfectly aligned.”
Reportedly, Minaj is not just the face of the product but also part owner. She too was as equally as excited about the new deal and calls it a game changer. “I am so excited to team with the Myx brand,” says Minaj. “I have no doubt that it will be number one. It’s a great-tasting, amazing product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry.”
Myx Fusions comes in three unique flavors Coconut Moscato, Regular Moscato and Peach Moscato. The product is currently available in New York-New Jersey, LA and Las Vegas with plans to expand in other markets soon.
Check it out at www.myxfusions.com
Photography Credit/135th Street Agency