Posted by | Cyrena Rose
The story begins in “Only The Name Remains“, as Idris Elba drives the 2013 Toyota Avalon and gets a double take with its all new look and styling. Follow the story and learn more about the mystery…
Golden Globe winning actor Idris Elba is the new face of Toyota’s new, restyled 2013 Avalon. The sexy British actor is the star of a new commercial campaign for Toyota’s newly designed automobile; and the role is kind of new for him.
“I’ve never done a commercial before,” said Elba. “It was a really good experience, lots of great shots and it’s a great car.”
“The guys are looking for me but they don’t recognize my car, because it does not look like an Avalon,” explained Elba.
Elba calls the Avalon, with its new look, “affordable luxury.” Idris was chosen by Burrell Advertising because of his cool demeanor and image that’s equally attractive to both male and female consumers. “My favorite part of the campaign is doing all of the amazing stunts,” he said. Sounds like a fun action short. In fact it is just that.
Check out the behind-the-scenes video of the shoot:
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