Posted by | Cyrena Rose
On Mar. 1, Nicki Minaj held a private event at Fig & Olive Melrose Place to promote the launch of her new clothing line with K-Mart and its affiliate, ShopYourWay.com.
The Nicki Minaj Collection will be available at select K-mart locations and online this year. Minaj spoke exclusively with HipHopWired about her fashion line with Big K; “They really connect with middle America,” she says. “I feel like I haven’t really been exposed to that side of the country yet. Because what I do in Hip-Hop culture it kind of is for a specific person.”
Having started in Hip-Hop, over the last few years, the self-proclaimed Barbie has transitioned herself into cross-genre stardom, and sees the forthcoming fashion line as her latest step in widening her audience. “I wanted to branch out,” she continued. “I feel like fashion is something that represents everyone. It doesn’t matter what you do in your life, as a woman, you want to feel beautiful. You wanna’ feel like your jeans fit you in the right places. So I was like ‘You know what, I don’t want to limit the brand.’ I don’t want to make it too expensive, because who am I kidding, a lot of my fans are not going to go and buy a $2000 pair of shoes, especially not [in this] economy. K-mart is a trusted place, people already go there, they already have their clientele and so I [I thought] ‘If can just bring my brand over to there, I think my fans would be happy.’
Click here to check-out the entire interview!