Posted by | Ray Cornelius
Looking to light a fire of enthusiasm for their upcoming products, Blackberry named Alicia Keys as their Global Creative Director. The singer will help in the marketing of the company’s BlackBerry 10 campaign, which features two phones, a touch screen only model and a traditional keyboard style. As the brand of the original smartphone, Blackberry has since been struggling to compete in the world of Droids vs. iPhones. The Grammy Award-winning singer even expressed some ex-boyfriend type feelings toward Blackberry while taking the stage to announce her new title, “We broke up. I was playing the field. Now we’re “back together.”
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