Dwyane Wade preps for ‘WADE’ sneaker launch during NYC Fashion Week

Posted by | Ray Cornelius

Remember back in October when we reported that NBA Champion Dwyane Wade was teaming up with Chinese company Li-Ning to produce a line of shoes?

Well, now it looks like the Miami Heat star is planning to debut the sneaker line in February 2013 during New York’s Mercedes Benz Fashion Week.

According to BV, the collection will simply be called ‘WADE’ and Dwyane has already recruited shoe maven Alejandro Ingelmo to help with the design. Ingelmo, who is known for his modern and futuristic approach, says the shoes will have a ‘lux feel” and that his relationship with Wade is not a one-sided partnership but rather a collaboration.

“He’s already given me some guidelines and things he wanted out of the shoe. It’s a collaboration, it’s an open conversation between us,” Ingelmo told SlamOnline.com.

Wade joins a number of sports figures who have second careers in fashion including Venus Williams, Jermaine O’Neal, Kevin Willis, Amar’e Stoudemire and Cam Newton.

Are you looking forward to seeing the WADE?