Posted by | Cyrena Rose

Madewell has tapped none other than Solange Knowles as the face of their Fall 2012 campaign.

The message focuses on Madewell’s fun fall offerings — jeans and versatile tops — and how customers can blend it all to make inventive outfits of their own.

Nobody pulls off a great style mix quite like Solange. Here’s a behind-the-scenes peek of Madewell‘s Fall campaign shoot with the ever-so-stylish musician/DJ:[youtube id=”eJoA97Cotfg” width=”600″ height=”350″]Knowles will be in Madewell ads next month, and on the cover of the brand’s fall 2012 catalog, also out this September.

What are your thoughts?

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